When you hear the words “customer” and “pain” in the same sentence, it’s natural to associate them with bad news – as in dissatisfied, complaining, stubborn or even rude individuals. But pain runs both ways. Your customers and prospects have their own issues and questions and personal or professional problems. And what if you could mitigate those problems before they became crises? What if you could be recognized as not only a thought-leader, but a problem-solver ready with the answers?