Your website is the hub of your online presence.
Your website is the primary platform from which you can converse with your target audience. Not only does it give you the opportunity to describe your products and services but it can also be used to build your brand, generate leads and cause your site visitors to take a specific action. A fully developed web presence will position your website at the hub of an array of web properties including social media profiles, blogs, videos, review sites, etc.
Identify your website’s goals.
Before embarking on a website design project, it is important to understand what you are trying to achieve with your website. Are you trying to sell specific products online? Is your goal lead generation? Are you looking to build your brand? Do you want to position yourself as an industry thought leader? Or do you want to be an informational resource?
By identifying and prioritizing your website goals, your site can be built with an information flow that makes it easy to navigate, is intuitive and naturally leads the visitor along a path that helps you achieve your goals.
Structure your website for conversions.
The structure of a website should be based on an architecture that can help to move your visitors along predetermined conversion paths to achieve your website goals. For example, if your goal is lead generation, you might provide your visitor with a valuable educational offer (like a whitepaper) that can be downloaded for free in exchange for his contact information. Calls to action can direct visitors to follow links from the initial offer to the landing page where they can be converted into leads.
The look and feel of your website is important. It is important that it is in tune with the expectations and sensibilities of your target demographic. A clean design with strong graphics can make a striking impression while simplifying navigation and supporting website conversions.
Mobile is on the rise.
With more and more local search being conducted on mobile devices, it just makes sense to pay attention to your website’s appearance on the small screen. It is difficult to view a traditional site on a mobile device so, for local businesses, it is now more critical than ever to either have a dedicated mobile website or a responsive website. We offer both.