Good article written by Jayson DeMers for Forbes about small business and internet marketing.
If you’ve spent any time networking with local small business owners, working for them as employees, or pursuing them as potential clients in the past 15 years or so, you’ve undoubtedly heard some variation the following phrase: “we don’t need online marketing.” Today, most such business owners have at least made the concession of attaining a website, but what about optimizing it for search engines? Designing it in line with a brand? Offering an e-commerce platform for online purchases? Engaging with customers on social media?
To the “traditional” business owner, these concepts often seem like fads, or otherwise like wastes of time. To the professional marketer, the benefits seem obvious. Where, then, is the root cause of this dissonance? Is online marketing really necessary for today’s traditional small businesses, or is it possible to survive without an online strategy? (Read More)