Content Marketing

Content MarketingEvery day, more and more people are using search engines and social media to search for content and to socialize on the web. We work with our clients in the regular creation, publishing and promotion of custom content designed to attract targeted web traffic.

It all begins with the creation of unique, interesting and engaging content that helps people solve their problems and answer their questions. The content can then be optimized to rank high in the search engines. It is then published to your site in the form of articles, blog posts, ebooks, videos, white papers and many other media. They are all placed on carefully designed landing pages to facilitate lead generation.

Each page published is another opportunity to get found by the search engines and social media. The consistent publishing of high value content over time will help to build your site into a trusted authority in your field.

You may extend your reach by publishing to other sites like blog sites, article sites, video sharing sites and other high traffic sites. Each post generates additional links back to your site and gives you greater link popularity causing you to rank higher in the search results. 

As you continue to promote your content on social networking sites and social bookmarking sites, people will share your content and result in an increase in visitors.

Once people land on your site, you can convert them into qualified leads, and eventually into customers, by using tested landing pages and contact forms.