Optimize Your Local Search Marketing

Written by Jim Rothstein on . Posted in Blog

  If you are a small business and your target market is within your local area, then making sure that you are accessible via local search is imperative for your business. If you own a website, then it is not worth spending time on following up with leads that are coming to you from the rest of the world, since you would want to focus on local leads which have the potential to turn into real ...

Problem? Solved!

Written by Jim Rothstein on . Posted in Blog

  When you hear the words “customer” and “pain” in the same sentence, it’s natural to associate them with bad news – as in dissatisfied, complaining, stubborn or even rude individuals. But pain runs both ways. Your customers and prospects have their own issues and questions and personal or professional problems. And what if you could mitigate those problems before they became cris ...

Business Newsmaker Jim Rothstein, Page One Marketing

Written by Jim Rothstein on . Posted in Blog

Published on Nov 30, 2016 Jim Rothstein, founder of Page One Marketing, is the focus of this installment of our weekly series, Business Newsmakers, sponsored by Hudson Valley Federal Credit Union. Each week, host Frank DeRaffele visits with a person or organization that contributes to the landscape of Hudson Valley business, through leadership, time, talent, or finances. “Page One Marketi ...

Social Media Sites Are Where Your Customers Are

Written by Jim Rothstein on . Posted in Blog

  According to modern folklore, famous criminal Willie Sutton was asked why he robbed banks. His answer: That’s where the money is. While Sutton as the source of the iconic quote has since been debunked, the ensuing “Sutton’s Law” states that doctors, when diagnosing, should consider the most obvious and likely condition first. Sutton’s Law could apply to your online marketing effo ...

Is Online Marketing Really Necessary For Small Business?

Written by Jim Rothstein on . Posted in Blog

Good article written by Jayson DeMers for Forbes about small business and internet marketing. http://www.forbes.com/sites/jaysondemers/2016/02/22/is-online-marketing-really-necessary-for-small-businesses/#5080d66346ae If you’ve spent any time networking with local small business owners, working for them as employees, or pursuing them as potential clients in the past 15 years or so, you’ve und ...

What You Must Know Before Hiring an SEO Consultant

Written by Jim Rothstein on . Posted in Blog

Are you planning to hire an SEO Consultant or an SEO Services company? Do you want to make sure that your SEO project is successful? Before you hire an SEO Consultant, here are some tips that you can use to ensure that you remain in control and how you can contribute towards the overall success of your SEO project. Your SEO Consultant Must be Realistic Have you ever received spam emails from ...

5 Ways Local Search Marketing Can Put You On The Map

Written by Jim Rothstein on . Posted in Blog

Does your business have a local presence? Do you know how you can get additional traffic from local potential customers who are searching for a business like yours on the internet? Then getting yourself listed in Google My Business (also known as Google+ Local, Google Places and Google Maps) and optimizing your website for local SEO is what needs to be done for your local business. A firm that spe ...

Customers Crave Content. Give It to Them!

Written by Jim Rothstein on . Posted in Blog

How would you rather be known – as a producer of sales pitches, or as a creator of valuable information? Admittedly, sales are what drives your business. But sales pitches are not what drive your customers. Today’s media-savvy folks have learned to “skip” ads online, spam away unsolicited email, block cold calls and fast-forward their way through TV commercials via DVR. In short, they don ...