This article, written by Joe Morsello and published in Street Fight Daily, a hyperlocal media and research publication, addresses the issue of reviews and their relationship to local search.
Searching for a business in a location used to feel like a completely straightforward task. No matter the engine you searched on, you were going to get what looked like an objectively determined list of options. Search result rankings were a competition of SEO acumen and required some due diligence on the part of the consumer in order to make an informed decision. But today, with reviews and ratings sitting shotgun next to location information, local search results across platforms and devices have a way of telling consumers not only which businesses are nearby, but which among them is the “best” option. (Read more)