• Are You Ready To Be Found On Page One 2017

    Are You Ready To Be Found
    On Page One?

5 Content Marketing Posts that Will Make You Rethink Your Content Marketing Strategy

All of us in the online marketing world have long heard that “content is king.” Content Marketing is the term that we use to refer to the online production of various types of valuable content that we create to help address our client’s problems and concerns. Content may be in form of blog posts, videos, slide presentations, social media posts, images, podcasts…. virtually any format that helps to convey a message. Your Content Needs to be Engaging  Needless to say, like most things, there’s a...

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Optimize Your Local Search Marketing

If you are a small business and your target market is within your local area, then making sure that you are accessible via local search is imperative for your business. If you own a website, then it is not worth spending time on following up with leads that are coming to you from the rest of the world, since you would want to focus on local leads which have the potential to turn into real customers. We have put together a list of things that you can do to ensure that you are pulling in more leads...

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Problem? Solved!

When you hear the words “customer” and “pain” in the same sentence, it’s natural to associate them with bad news – as in dissatisfied, complaining, stubborn or even rude individuals. But pain runs both ways. Your customers and prospects have their own issues and questions and personal or professional problems. And what if you could mitigate those problems before they became crises? What if you could be recognized as not only a thought-leader, but a problem-solver ready with the answers?

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Business Newsmaker Jim Rothstein, Page One Marketing

Published on Nov 30, 2016 Jim Rothstein, founder of Page One Marketing, is the focus of this installment of our weekly series, Business Newsmakers, sponsored by Hudson Valley Federal Credit Union. Each week, host Frank DeRaffele visits with a person or organization that contributes to the landscape of Hudson Valley business, through leadership, time, talent, or finances. “Page One Marketing specializes in local marketing through the use of unique capabilities that help our clients dominate...

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Social Media Sites Are Where Your Customers Are

According to modern folklore, famous criminal Willie Sutton was asked why he robbed banks. His answer: That’s where the money is. While Sutton as the source of the iconic quote has since been debunked, the ensuing “Sutton’s Law” states that doctors, when diagnosing, should consider the most obvious and likely condition first. Sutton’s Law could apply to your online marketing efforts. If you’re not “where the money is” these days – on social media sites – then you are less likely to get the lead...

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Is Online Marketing Really Necessary For Small Business?

Good article written by Jayson DeMers for Forbes about small business and internet marketing. http://www.forbes.com/sites/jaysondemers/2016/02/22/is-online-marketing-really-necessary-for-small-businesses/#5080d66346ae If you’ve spent any time networking with local small business owners, working for them as employees, or pursuing them as potential clients in the past 15 years or so, you’ve undoubtedly heard some variation the following phrase: “we don’t need online marketing.” Today, most such...

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What You Must Know Before Hiring an SEO Consultant

Are you planning to hire an SEO Consultant or an SEO Services company? Do you want to make sure that your SEO project is successful? Before you hire an SEO Consultant, here are some tips that you can use to ensure that you remain in control and how you can contribute towards the overall success of your SEO project.

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